SQUEEZ
SQUEEZ is a premium lifestyle brand on a mission to support and inspire active individuals to give them the tools to unleash their potential. The company sells a number of different products containing hemp extract and other active ingredients into the fitness and nutritional industries.
SQUEEZ partnered with Iron Light for a full brand build out including product development, production, brand creation, e-commerce setup and support.
Ideation
Strategy
Product Development
Brand Building
Support
Highlights
- Formulated and produced multiple SKUs
- Created a brand from scratch
- Crafted and executed multiple strategies
SQUEEZ was born in 2019 with an initial focus on producing a line of fresh squeezed hemp extract vape cartridges for the the retail hemp market with distribution through dispensaries in Arizona.
Over time and due to changing market conditions and a new regulatory environment, the brand was facing a pivot point.
Iron Light was brought in to oversee the pivot, create new products, build out the brand and manage production of the new products. The pivot focused on a retargeting those with an active lifestyle, in particular active women. The products were reformulated to focus on rest, recovery and performance while providing an easy to use package and flavorful options.
A new site was built complete with e-commerce and analytics integrations. SQUEEZ was relaunched with an affiliate platform and 15 affiliates within the fitness and nutrition industry were added.
To add to the growing list of distribution options, a new sales strategy focused on fitness centers as a point of distribution. SQUEEZ also requested that Iron Light design and produce a custom display case for each product line.
Currently, SQUEEZ products are offered through its website, http://www.freshsqueez.com. For in person sales, a growing number of fitness studios and yoga studios across California and Arizona.